For more than half a century, Tracy Thew has been perfecting the fine art of shortbread baking. What began as a simple joy, making buttery treats for family and friends; has grown into New Forest Shortbread, a beloved local brand that has been delighting visitors to the New Forest National Park since 2015.
Today, Tracy and her small team continue to handcraft every batch with the same care and commitment that has defined her baking for 50 years. Their artisan shortbread is not only delicious but deeply rooted in a passion for the New Forest, community and traditional craft.
Handmade With Heart & Inspired by the New Forest
Tracy’s journey into business began close to home, quite literally. Holiday cottage owners in the area started requesting packets of her shortbread for their guests and soon word spread. From those early cottage deliveries, New Forest Shortbread has expanded into a wide network of local retail outlets, visitor attractions and hotels; as well as a thriving on-line shop offering an ever-growing range of exciting flavours!
Each recipe is lovingly refined, resulting in shortbread that melts in the mouth with a rich, all-butter crumb. Whether classic or adventurously flavoured, every box offers a taste that feels both nostalgic and new - an ideal treat or thoughtful gift for anyone visiting or living in the Forest.
Packaging Joy: New Forest Stories in Every Box
One of the most distinctive features of New Forest Shortbread is its art-led packaging. Every box features original illustrations by talented local artists, each one telling a visual story of the New Forest’s rich heritage, wildlife and landscapes.
However, it doesn’t stop at imagery. Tracy and her team include stories, facts, and little nuggets of local information, offering customers a deeper connection to the region. These stories change annually to highlight new themes of interest, making the packaging collectible as well as charming.
The result? A product that feels like a keepsake—something visitors can take home not only to savour but to remember.
A Taste of the New Forest
Whether you’re enjoying a personal treat, searching for the perfect gift, or stocking your shop with something special, New Forest Shortbread brings the warmth of handmade tradition to every bite. With buttery flavour, beautiful packaging, and a story rooted in more than 50 years of passion, it’s no wonder customers return again and again.
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