Proud to Be Part of the New Forest Marque: Why Local Matters to Us

Proud to Be Part of the New Forest Marque: Why Local Matters to Us

At New Forest Shortbread, our roots run deep through the woodlands, heathlands and villages of the New Forest. So being a member of the New Forest Marque — the region’s official sign of local provenance, sustainability and quality — means an awful lot to us! It represents who we are, what we stand for and the landscape that inspires everything we bake.

Celebrating Local Provenance

The New Forest Marque exists to champion businesses that source, grow, make or serve products with true New Forest heritage. For us, it reflects our commitment to crafting shortbread in small batches, right here in the heart of the National Park, using local ingredients wherever possible.

Every box of our shortbread tells a story — not just of buttery dough and finely balanced flavours, but of the landscape we love and the people who care for it.

A Community Connected by the Forest

Becoming a Marque member welcomed New Forest Shortbread into a vibrant network of growers, makers, producers, farmers, artists and independent businesses who share a love for the Forest and a desire to protect and promote it.

What we appreciate most is the sense of community:

  • Local producers supporting one another

  • Shops and cafés championing homegrown goods

  • Visitors discovering authentic New Forest flavours

  • A shared belief in sustainable, responsible production

It’s a reminder that small businesses can have a big collective impact when they work together.

Craftsmanship Inspired by Nature

The Forest is woven into everything we create — from our flavour ideas to the artwork on our packaging. Wild gorse, ancient woodland, forest ponies and the gentle shift of seasons all make their way into our stories and our biscuit tins.

Being part of the New Forest Marque strengthens our connection to this landscape. It encourages us to continue creating products that reflect the beauty and character of the place we are proud to call home.

Proudly Local, Always

Being a member of the New Forest Marque isn’t just a certification — it’s a promise. A promise to continue crafting delicious shortbread inspired by this extraordinary landscape. A promise to support our fellow local producers. And a promise to celebrate the New Forest in everything we do.

We are honoured to carry the New Forest Marque, and we’re excited to continue sharing the flavours and stories of our beautiful National Park with you.


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