At New Forest Shortbread, every box of our artisan biscuits carries more than delicious shortbread, it carries a story. From the beautiful illustrations to the snippets of local history and wildlife, our packaging is designed to capture the magic of the New Forest National Park and share it with everyone who opens a box.
We’re proud to work with local artists who understand and love the Forest as deeply as we do. Their illustrations bring the landscape to life — ancient oak trees, heathland flora and fauna, ponies and the pannage pigs that make the New Forest so distinctive.
Each year, we update our packaging with fresh stories, ensuring that every release feels special and rooted in the place that inspires us. It’s our way of celebrating the creative talent within our community and shining a light on the beauty that surrounds us. Just as every walk here reveals something new, every box of New Forest Shortbread holds a little discovery.
We believe our New Forest Shortbread packaging should do more than simply wrap our product — it should evoke a feeling. A sense of calm. A memory of a walk. A reminder of the heritage and wildlife that make the New Forest such a treasured place.
By blending artisan baking with local art and regional storytelling, we hope each box feels like receiving a tiny piece of the Forest itself.... whether you’re gifting it, savouring it at home, or sharing it with friends.
After all, our shortbread isn’t just baked in the Forest — it’s baked from the Forest, inspired by its beauty in every possible way.
Leave a comment